The company also announced today that it will be releasing its live action Mulan adaptation on Disney for $29.99 on September 4th. That’s surprising, as the company has never discussed premium offerings on top of its streaming service before.
“We’re looking at Mulan as a one off, as opposed to trying to say there’s a new business windowing model we’re looking at,” Disney CEO Bob Chapek said during an earnings call today. “That said, we find it very interesting to be able to take a new offering, our premiere access offering, to consumers at that $29.99 price and learn from it…” Specifically, he says the company will be looking at transaction figures, as well as subscriber uptick.
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